FOODTECH LIVE GREEN CO’S METEORIC RISE IS NOT ABOUT PLANT-BASED PRODUCTS BUT MASSIVE CULTURE SHIFTS
Contxto – The Live Green Co is a foodtech company based out of Santiago which has experienced 3X growth during the pandemic. But don’t be fooled, this two year old startup’s meteoric rise began long before Covid-19.
Indeed, the startup recently got its VC seal of approval after closing a seed investment round worth about US$1 million from investors in Chile, Argentina, Mexico, and the US.
Some people might be scratching their heads asking why it is that a plant-based food company could be doing so well. But that sort of person isn’t seeing the wood for the trees:
Live Green is riding an exponential tectonic shift of cultural change in which old markets are evolving to demand greener products (think Gen X and Boomers), as new and growing markets demand even more action towards sustainability.
This double boost makes anyone at the forefront of this new green foodtech revolution the near future’s status quo.